Campari´s
Skyy teams up with Miller Brewery to launch Skyy Blue
SKYY
Spirits LLC has teamed up with Milwaukee-based Miller
Brewing Company to introduce a refreshing, new
ready-to-drink alcohol malt beverage – SKYY Blue.
Created to satisfy the changing tastes of today’s
young adult consumer, SKYY Blue offers a complex blend
of citrus flavours and natural ingredients resulting in
an exciting new super-premium product that is
refreshingly drinkable.
The Campari
Group, who now owns
SKYY Spirits LLC, is confident that SKYY Blue will
appeal to “consumers interested in a sophisticated,
stylish brand for relaxed drinking occasions”. SKYY
Blue contains five percent alcohol by volume, roughly
the same as most beers and other alternative malt
beverages. Recently launched in the US market, SKYY
Blue’s introduction is being supported by an
aggressive marketing effort and a strikingly
contemporary advertising campaign including television,
print and billboards.
> Campari
> Miller
Brewery
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