Coca-Cola Beverages Tops it´s own Ranking in Argentina

The Coca-Cola Company Tops Ranking in Argentina 

The Coca-Cola Company topped this year's ranking of the "100 Most Admired Companies in Argentina," according to Clarin, the highest circulation newspaper in the Spanish-speaking world. This is the second straight year that our company has ranked first.

The company was noted for the quality of it´s products, it´s economic solvency, the quality and creativity of it´s management and marketing teams, it´s track record, and the relationship with the community and the environment.

"Coca-Cola has been one of the few consumer goods companies that during the first part of 2001 managed to increase its sales volume, with more promotions and lower prices," according to the article that accompanied the list in the newspaper.

"These kind of recognitions are very encouraging, especially in complex and challenging situations as we are going through nowadays in Argentina," said James Quincey, Argentina-Uruguay regional manager. "This is an appreciation for all the members that work together in the Coca-Cola system in Argentina, our associates and bottlers who have been making huge efforts during these months, keeping much focused on strategies that improve results and operating as model corporate citizens."

Still, he added, "We cannot take this for granted. So we will keep on working hard, listening to our consumers to anticipate and fulfill their special needs, adapting to the ongoing changing moods and values of consumers."

The newspaper interviewed 348 members of senior and middle management to help determine the global prestige of companies operating in Argentina.

Clarin is the leading daily newspaper in Argentina and has an average readership of more than 2 million. The Coca-Cola Company topped Clarin's list in 1995, 1996 and 2001.