 Budweiser
announced sponsorship deal with Manchester
United
London,
UK (August 15, 2002) – Budweiser today
announced a four-year sponsorship deal with Manchester
United Football Club. Starting from the 2002-2003 FA
Premiership season, Budweiser will be a Platinum Sponsor
of the club and become the Official Beer of Manchester
United.
“Budweiser’s partnership with Manchester United
is a great association, bringing together two brands
with a commitment to quality and dedication to being the
best - unmatched in each of their respective fields,”
said Randall Blackford, UK marketing director,
Budweiser.
“As football fans know, the club’s reach,
like Budweiser’s, is truly global and this deal allows
us to promote our brand to millions of Manchester United
supporters in dozens of international markets across
Europe, Asia and Latin America. We look forward to a
long and successful partnership as we work with
Manchester United to promote our brands around the
world.”
As the club’s Official Beer sponsor, Budweiser will
have exclusive beer pouring rights at Manchester
United’s Old Trafford stadium; receive on-field,
in-stadium and concourse signage, and have the right to
use the official marks and logos of the club in
advertising, promotions and packaging.
“At Old Trafford we always like to make the best
signings, and in Budweiser we have found a sponsor whose
record of success and global popularity matches our
own,” said David Gill, group managing director of
Manchester United. “This new partnership means
Manchester United is joining forces with the world’s
most popular beer, and we look forward to working with
Budweiser both at home and around the world in the years
to come.”
In addition, Budweiser announced today a partnership
with Manchester City FC. The three-year deal will see
Budweiser become the exclusive premium- packaged lager
at Maine Road this season and the new City of Manchester
Stadium when the club moves there next season. Budweiser
will also receive on-field, in-stadium and concourse
signage, and have the right to use the official
Manchester City logo and club marks in advertising,
promotions and packaging.
Manchester United and Manchester City are the latest
additions to Budweiser’s growing heritage of football.
Budweiser is also the Official Beer of Chelsea Football
Club and has been the Official Beer of the FIFA World
Cup™ since 1986.
In the United States, Budweiser’s sports
sponsorship include Major League Soccer and each of its
12 teams, the National Basketball Association (NBA),
Major League Baseball and NASCAR racing.
Budweiser is brewed by St. Louis, Missouri-based
Anheuser-Busch, Inc., and is available in more than 80
countries around the world.
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Budweiser
Brewery sponsors Manchester
United Football Club
