Since 1998, Hudson has
been responsible for developing creative advertising,
packaging, merchandising and promotional programs which
have been highly effective in driving volume growth.
Driven largely by innovation, PCNA was the industry’s
fastest-growing total beverage company in 2001,
outpacing its primary competitor in volume and share
gains.
"Dawn is extremely
talented, versatile and attuned to the
marketplace," said Rodkin. "She understands
our customers and consumers, and has developed a
tremendous rapport with our bottlers. With Dawn at the
helm, PCNA will be in great hands."
Jim Dwyer, 43, has been
named president of Tropicana North America. In his
previous role as PepsiCo senior vice president of merger
integration, Dwyer led worldwide efforts to capture cost
and revenue synergies resulting from PepsiCo's
acquisition of The Quaker Oats Company.
"Jim understands
virtually every aspect of Tropicana and will hit the
ground running," said Rodkin. "I look forward
to partnering with him again on this truly great
business."
Prior to the merger,
Dwyer held senior level positions at PepsiCo's Tropicana
division. From February 2000 to July 2001, he served as
senior vice president, North American Commercial
Operations, responsible for planning and delivering
volume and volume related profit for Tropicana’s
largest business unit.
Dwyer succeeds Brock
Leach, who will now lead new special development
projects at PepsiCo and report to Chairman and CEO Steve
Reinemund. Among other responsibilities, Leach will
direct the company’s strategic focus on health and
well-being, in partnership with Dr. Ken Cooper, the
renowned Cooper Clinic and other experts, to broaden
PepsiCo’s offerings of nutritious products and
encourage physical fitness.
Al Carey, 50, has been
named chief operating officer of PepsiCo Beverages and
Foods North America with the sales teams for Quaker,
Tropicana and PCNA reporting to him. Carey will oversee
all sales, customer strategies and go-to-market
initiatives for the combined PCNA, Gatorade, Tropicana
and Quaker businesses. He will work closely with the
presidents of each of those units. In addition to his
new role, Carey will continue to lead "Power of
One" initiatives to leverage the combined strength
of PepsiCo’s beverage and snack divisions worldwide.
"Al has done a
magnificent job realigning PCNA with our bottling system
and has been instrumental in our marketplace success
over the past two years," said Rodkin.
"Leveraging the wealth of experience he’s built
during more than 20 years at PepsiCo across these other
businesses promises even greater results ahead.
"We're bringing
together some of PepsiCo's and Quaker's most capable and
accomplished executives," said Rodkin. "With
their continuing leadership, I am confident we will
build upon the momentum we have established in the
marketplace, finding new, more innovative ways to serve
our bottlers, distributors, retail customers and
consumers."
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More about Hudson
In 1999, Hudson launched Pepsi's popular "Joy of
Cola" campaign and guided Pepsi into its largest
summer promotion ever, a tie-in with "Star Wars,
Episode I – The Phantom Menace." In 2000, she
helped revitalize the Pepsi Challenge after a 17-year
hiatus. And, in 2001, she launched new "Joy of
Pepsi" advertising featuring Britney Spears and
oversaw the hugely successful introductions of Mountain
Dew Code Red and Pepsi Twist.
Hudson joined PepsiCo in
1996 as executive vice president of sales and marketing
for Frito-Lay. She was previously Managing Director at
D'Arcy Masius Benton & Bowles in New York. Prior to
that, she was a managing partner in the New York/Chicago
offices of DDB Needham, where she also was director of
account management and integrated marketing. In the
early 1980s, Hudson was a partner at TLK in Chicago and
a brand manager for Bristol Myers.
More about Dwyer
Dwyer returns to Tropicana, where in addition to being
senior vice president North American Commercial
Operations, he served as senior vice president and
general manager, immediate consumption in 1999 and 2000.
In that capacity, Dwyer and his team successfully
accelerated growth across Tropicana's U.S. non-grocery
and Latin American businesses. From 1995 to 1998, as
senior vice president, marketing for Tropicana North
America, he helped fuel record growth with effective
advertising, new product promotion and line extensions.
Prior to joining PepsiCo,
Dwyer was senior vice president of marketing for G.
Heileman Brewing Company. He held marketing and sales
management positions from 1985 to 1994 for Kraft General
Foods, leading to his last position as vice president of
marketing and business director for the Cultured
Products Group. Dwyer began his career in advertising at
Procter & Gamble.
More about Carey
At PCNA, since the 1999 spin-off of company-owned
bottling operations into The Pepsi Bottling Group, Carey
has played a key role in realigning the sales
organization to work more closely and effectively with
its bottlers and retail customers. He has overseen all
channel development, including small- and large-format,
foodservice and a new sales force dedicated to
non-carbonated brands, the fastest-growing part of the
business. Under his stewardship, PCNA has continued to
win new accounts and create significant new business
alliances, including United Airlines, Blimpie
International, Bob’s Big Boy and several regional
fountain accounts.
After seven years in
sales at Procter & Gamble, Carey joined Frito-Lay as
director of trade development in 1981. Subsequent
positions with Frito-Lay included vice president of
national sales, vice president/general manager of direct
sales and division president of Frito-Lay West. Prior to
assuming his current roles with PCNA and PepsiCo, Carey
served as chief operating officer of Frito-Lay North
America, where he was responsible for day-to-day retail
and foodservice operations.
PepsiCo is the world's
largest convenient food and beverage company. Its
principal businesses include: Frito-Lay snacks,
Pepsi-Cola beverages, Gatorade sports drinks, Tropicana
juices and Quaker foods.
Pepsico
names Executives at new Division
